CONTINUING WITH OUR BRANDING STRATEGY FOR MOODO, WE COMBINED THE PHYSICAL WITH THE DIGITA TO CREATE AN INTUITIVE APP WITH THE SAME ICONIC LANGUAGE,
THE APP INCLUDES A LAB WHERE YOU CAN MIX NEW FRAGRANCES, A SHOP ON LINE WHERE YOU CAN BUY NEW COLLECTIONS AND A LIBRARY WHERE YOU CAN SHARE YOUR FAVORITE ONES.
CONFIGURATION COMPOSITION, PROPORTIONS AND DETAILS GAVE TO THIS DEVICE A SIMPLE YET SOPHISTICATED LOOK AND FEEL. WE INTEGRATED ALL NECESARY MECHANICAL REQUIREMENTS IN WE TOOK ALL UNNECESSARY THINGS AWAY, AND LEFT ONLY THE ESSENTIAL.
THE DESIGN OF THE CAPSULES WAS BASED ON MULTIPLE TECHNICAL PARAMETERS: AIR FLOW, ATTACHMENT TO THE DEVICE, EASY ASSEMBLY AND COST. USER EXPERIENCE
DESIGN
...AFTER BRAINSTORMING WITH MOODO TEAM, WE CAME OUT WITH THE IDEA TO GIVE THE USER THE POSSIBILITY TO CUSTOMIZE THEIR OWN FRAGRANCE.
THE FOUR CAPSULES ICONIC CONFIGURATION FOR THE DEVICE GAVE THE PERFECT SOLUTION FOR THE BRANDING DEVELOPMENT, LOGO, CAPSULES, PACKAGING AND MOBILE APP.
LET'S BUILD
TOGETHER.
WE WILL GET BACK TO YOU SOON!
